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Content generation

We find innovative sources and forms of content for businesses that sell to small-to-medium businesses, whether they be verticals, local search sites or Internet Yellow Pages. This could mean reputation monitoring products, or the creation of niche pages on specific topics which increase the relevant content of verticals and generate more conversions.

Conversions

Conversions help vertical, local search and other online businesses define the moments online that make them money and improve their ability to turn visitors into revenue. We design sites around rich, unique and personal content which attracts, retains and converts users into revenue producing actions, the effectiveness of which you can track immediately.

Strategic online consulting

InnerBalloons helps clarify strategies for companies that sell to small-to-medium businesses, whether they be verticals, local search sites or Internet Yellow Pages. We help verticals and niche local search sites move to pay-for-performance solutions or take their successful model to market in Europe. We help Internet Yellow Pages to verticalize.

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InnerBalloons Consulting helps traditional publishing businesses innovate into vertical and local search players and help these niche sites drive greater revenues and profitability. Combining strategy with deep go-to-market experience with profitable products for small-to-medium businesses (SMBs) and excellence in roll-our-sleeves-up execution, we help our clients move from pay-for-inclusion to pay-for-performance. We leverage our background in crawling and natural language processing to deliver intelligent aggregation plays.

InnerBalloons provides a large range of innovative and customized online services and products that lead to online presence and website optimization. Broadly we categorize our services in the following ways:

Conversion optimization: we help you to increase the number and quality of visitors to your website where we delight them with unique and usable content. Combined these actions greatly increase your website’s conversion rates.

Content generation: Whether we use crowdsourcing or crawling, our experience in state-of-the-art customized content aggregation can make your site more attractive to search engines and to provide users with a meaningful and relevant experience.

Online consulting: We help companies that sell to SMBs move to pay-for-performance solutions, create the best content strategy for their needs or take their successful model to market in Europe.

Latest blog entries

Three reasons to love Scoville
Category: Verticals, local social	May 23, 2011
If you haven’t seen it already, check out Scoville. It’s got a lot to like. Scoville is a local social play sitting on top of Foursquare. I have a list of great moves Scoville is making. Here are three of them: 1. It helps curate the best places. Now that there are more as many as 22 [...]

CityGrid on the fragmentation of local
Category: local social	May 10, 2011
We have been in love with CityGrid’s business model and approach for some time. They are doing great work in building out a highly scalable business model which leverages the fragmentation of the local search space, rather than fighting against it. CityGrid, for those who do not know already, allows local search publishers to get great [...]

Thoughts in full Color
Category: local social	March 29, 2011
There has been a lot of press about Color in the last few days. For those of you who’ve been living in a cave somewhere, Color is a new start-up that raised $41 million for product launch and prompted many questions about whether we are in another tech bubble. It’s much more interesting to focus [...]

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